The first-ever Southern Alberta Outdoors Show will be held in Lethbridge this April, looking to provide everything needed for summer outdoor adventures.
The Outdoors Show will feature a floor full of exhibitors dealing with various different outdoor hobbies. These will include fishing, camping, hiking and more. Vehicles such as RVs and boats will be on display. Visitors will have a chance to interact with vendors and experts directly, gaining valuable knowledge, as well as a chance to survey the latest gear.
For exhibitors, who are selected through an online application process from throughout Alberta and beyond, the show presents itself as an opportunity to interact with a diverse audience and boost brand awareness. Vendors at events like this often use tools ranging from business card printing to special deals to make connections with customers, as well as potential business partners.
The Outdoors Show is hosted by Master Promotions, a New Brunswick-based organization that hosts trade and technology shows across Canada, and local promoters Pamela Ziwani and Marla Kimball. Trade shows often also use promotional methods such as give-aways or special presentations to help interest buyers. The Southern Alberta Outdoor Show will be hoping to capitalize on the spring season and become an annual fixture in the way many outdoors shows are.
The inaugural Southern Alberta Outdoors Show will take place from April 5 to 7 at the Agri-Food Hub and Trade Centre in Lethbridge.
