The event will be a formal gala with cocktails, a plated dinner, and a silent auction raising funds for the United Way and its various charitable causes. There will be live musical performances, including a swing dance segment and a performance by Peter & The Wolves. There will also be an awards ceremony for individuals and organizations that have made an impact over the past year. Categories include the Award of Excellence for workplace campaigns, Leading the Way award for individual leadership, and Outstanding Volunteer for United Way members.
Promotional material emphasizes the various ways in which individuals and organizations contribute, writing that the event:
“Celebrates the communities dedication, hard work, and spirit that have been expressed by individuals and organizations for outstanding contributions to the United Way during the year through actions like workplace campaigns, leadership giving, community events, in-kind donations and volunteer-led philanthropy.”
Local businesses and sponsors will also be involved in the event. Charitable galas like this often incorporate sponsors through using their logo designs in various places, contributing silent auction items, and more.
The 2023 United Way Lethbridge & South Western Alberta Red Tie Gala will take place at the Coast Hotel & Conference Centre on April 1.