The pros and cons of print advertising
If you own a print company in Calgary, chances are that you will want to use some form of advertising to reach new customers who otherwise will not know of your company’s services. Print advertising is likely one of the first methods of advertising to pop into your head, seeing as how it is one of the most widely used and standard forms of advertising available to you. But before you spend your hard-earned money on print advertising, there are pros and cons to consider.
Print advertising generally refers to advertising in either papers or magazines, and the pros should be immediately obvious. For one, print advertising is relatively inexpensive to create and also takes a small amount of research to reach your target audience. Secondly, papers offer an abundance of choice of advertising formats, allowing you to easily switch between formats that take out full, half or even quarter-page ads. This flexibility is a great way to keep costs down.
Some cons that spring to mind when you’re talking newspaper advertising are dwindling readership and an image quality that leaves a lot to be desired. These days, many people are fleeing using newspapers as their primary source of information by using websites instead. If you take out print ads, you stand to reach a smaller audience. In addition, papers are often not the best places to advertise products that need to be shown photographically. The image quality of papers is quite limited with their ink format.
So if you are a print company owner in Calgary and want to advertise your business, you have some thinking to do. Do you go with the old-school way of print ads, or do you try out more modern advertising medium instead, such as online?
Print advertising generally refers to advertising in either papers or magazines, and the pros should be immediately obvious. For one, print advertising is relatively inexpensive to create and also takes a small amount of research to reach your target audience. Secondly, papers offer an abundance of choice of advertising formats, allowing you to easily switch between formats that take out full, half or even quarter-page ads. This flexibility is a great way to keep costs down.
Some cons that spring to mind when you’re talking newspaper advertising are dwindling readership and an image quality that leaves a lot to be desired. These days, many people are fleeing using newspapers as their primary source of information by using websites instead. If you take out print ads, you stand to reach a smaller audience. In addition, papers are often not the best places to advertise products that need to be shown photographically. The image quality of papers is quite limited with their ink format.
So if you are a print company owner in Calgary and want to advertise your business, you have some thinking to do. Do you go with the old-school way of print ads, or do you try out more modern advertising medium instead, such as online?