“In 2010 an average of 91% of Direct Mail was opened and that 48% of customers felt information received by Direct Mail was easy to understand compared with 20% by email and that the percentage of mail where customers took action increased from just 4% in 2004 to 5% in 2010.”
This suggests that catalogue and flyer printing is still an effective tool in an advertiser’s arsenal when trying to get a message across. As writer Jenny Roper says:
“The numbers speak for themselves. Far from being gradually phased out and replaced by digital formats, printed materials are still a crucial part of many marketing campaigns.”
Outdoor advertising using banner printing to create large Signs outside of shops is also proving to be effective. A Kinetic Worldwide survey found that:
“Seventy-five percent of store owners say Posters outside their shops are the main influence on what sells.”
So, investing in a banner will bring customers into your store especially in high traffic areas like Chapel Street in Prahran.
When planning an advertising campaign, flyer, banner and catalogue printing are still all viable ways to get your message through to potential customers and although an online presence is vital nowadays, Print media is still holding its own. The best approach will be one that uses both Print and electronic media as part of a communication cycle: Print media can get your customers online and online media can direct customers straight to your business.
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