A readership survey has determined that Print publications are continuing to see their readership erode. This is true for all Australian publications regardless of whether they are targeted at Caulfield or Sydney.
Many magazines and newspapers have seen their readership figures drop by as much as 30% in the past year. This is largely due to the availability of free information on the internet. When the internet first became widely available many experts loudly declared that "print is a dying medium". The fact that newspapers and magazines are still around is a positive sign. In fact, 16 Australian publications enjoy half a million or more readers per issue. This leads experts to believe that there is a place for magazines in the current market.
Many newspapers have found that the key to success is having a print and online edition. For example, some companies allow readers to access everything in their paper for free. Those who want a physical product can head to the store and buy a paper. This allows the business to earn money from online advertising. Other magazines and newspapers allow readers to access limited information for free. If they want to read more, they will have to pay for a subscription.
Lastly, businesses can encourage consumers to buy their publication by holding giveaways and contests. One way to finance these events is to cut down on production costs. Some businesses will be able to get discounts on printing services if they have large bulk orders.
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