When Bodyelectricdance Studios opened in 2007, Jade Duffy believed that her performers would be dancing for a small audience. Luckily, she was wrong. There were so many people in the audience that some were turned away. After the first show, Duffy sought larger and larger venues. Eventually, the company had a performance that sold 1,600 tickets.
In the past five years, the school has built up a cult following in Melbourne. Fans of the company generally come from Melbourne suburbs like Caulfield. Due to the rising popularity of the dance company, it is continuing to schedule more performances and classes.
Companies like this generally have a lot of events that they need to promote. Studies have shown that using Print marketing campaigns usually results in more sales. As the dance company has regular classes and performances to advertise, they may want to consider getting a bulk printing deal with printing companies. This could save the company a large amount of money, as dance studios often print Brochures detailing their company, class times and fees.
As fees and class types continually change, companies like this are often forced to change their promotional material a few times a year. If the company is putting on a performance, they will also need to print Flyers, brochures, Posters and tickets. Some of this material will be used to promote the show. The more attendees the event has, the more money that the school will have to inject into their next performance.
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