The iconic McLean-based Mars candy company, in partnership with B&G Foods, has created a seasoning blend that will add the flavor of a Snickers bar to whatever the consumer wishes. The Snickers Shakers blend will add 3 grams of sugar and 15 calories per teaspoon to cottage cheese, ice cream, pancakes, and yogurt, to name just a few possibilities.
The new seasoning blend is comprised of brown sugar, peanuts, molasses, cocoa, and honey and is said to capture the luscious caramel, peanuts, and chocolatey flavor for which Snickers bars are known.
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Michelle Deignan, Mars Wrigley’s senior brand director, explaining the company’s incentive to create Snickers Shakers, said:
“At Mars, we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods.”
In 2021, B&G and Mars entered into a licensing agreement for Twix Shakers Seasoning Blend, and a Snickers-flavored variety of Coffee-Mate is already being sold by Nestlé.
Plans are for the Snickers Shakers to become available to the public before the end of this month.
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