Proponents of the company say that the effort to revamp the company is “Herculean” in scale.
At the Radioshack in La Gran Plaza, one of the five stores that still remain in town, a number of shoppers commented that the store’s issues weren’t selection, but prices:
Consumer Ashanti Harper said:
“People go in there, but it’s cheaper to buy things someplace else. When I think of Radio Shack, I think electronics, but I don’t think cheap. I think old-fashioned.”
However, mall shoppers stressed that quality has never been a problem at Radio Shack, with price competitiveness their only qualm. CMO Michael Tatelman remains confident though, saying:
“We are pleased where we are. In six months, you will be able to shop online, or reserve or buy in-store. And we will have the ability to deliver to you.”
George Haley, a marketing professor at University of New Haven, says the company maintains a very high level of brand recognition, which means that it has solid grounds upon which to build. Services like brochure and flyer printing can also only help Radio Shack in its aim.