The parade consists of floats and organized marching bands, with past events containing dozens of attractions. Colorfully dressed “mummers” also regularly participate, a tradition that goes back to medieval Britain. The parade concludes with the arrival of Santa Claus, marking the beginning of the winter holidays in earnest. Past parades have also included participation from scout troupes and groups raising money for local causes.
The event is promoted as a way to bring people together, with its listing saying:
“The parade is always a wonderful community event that you don’t want to miss.”
Ambler individuals and organizations are able to participate in the parade by registering in advance. The Annual Holiday Parade is organized by Ambler Main Street, a group that promotes local businesses and activities. The organization is also promoting other holiday occurrences, such as a “Santa Arrives by Train” on December 9, and a Holiday Shopping Weekend with special deals between December 10 and 12. Holiday events like this are common around the world, with festive banner printing and Signs marking the arrival of the season of giving.
The Annual Holiday Parade will take place in Ambler on the afternoon of Saturday, December 4. The parade route will run along Butler Avenue between Bethlehem Pike and Spring Garden Street.
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