Variable Data Printing in Portland
Portland, Oregon is known for roses, beer and coffee. Home to the International Rose Test Garden, the city’s Marine west coast climate provides the ideal growing conditions for the popular flower. The city is also home to an artisan coffee culture and to craft beer enthusiasts. A city that celebrates individuality, Portland is considered one of the most vegetarian-friendly locations in the country. At Minuteman Press, we point out to our clients that treating their customers as individuals, as opposed to one-size-fits-all, cookie cutter customers, is always the best policy, and variable data printing in Portland makes this possible when advertising by mail.
While mailing the same sales letter, letter of introduction or promotional missive to everyone may be efficient for a business it has become less cost effective over time. Increasingly generic mail is going directly into the recipient’s trash can without being read. The solution to this is to individualize each piece of mass mailing, which is where variable data printing (VDP) comes into play. With VDP, addressee-specific information can be embedded in the letter giving it a personal feel.
Here at Minuteman Press, we strongly advise our customers to forego generic correspondence with customers or potential customers in favor of variable data printing in Portland. To find out if VDP is a good choice for your company, you need only call on us, and we’ll be happy to help you explore your options.
While mailing the same sales letter, letter of introduction or promotional missive to everyone may be efficient for a business it has become less cost effective over time. Increasingly generic mail is going directly into the recipient’s trash can without being read. The solution to this is to individualize each piece of mass mailing, which is where variable data printing (VDP) comes into play. With VDP, addressee-specific information can be embedded in the letter giving it a personal feel.
Here at Minuteman Press, we strongly advise our customers to forego generic correspondence with customers or potential customers in favor of variable data printing in Portland. To find out if VDP is a good choice for your company, you need only call on us, and we’ll be happy to help you explore your options.