Queen City Exchange, a new bar on West Court Street that was started by four friends, just opened in downtown Cincinnati.
The owners have adopted an unusual pricing style—they are going to allow their drinks' prices to change, and will show the changing prices in the style of the stock market.
During happy hours, which are from the bar opening time until 9:00 pm, prices for the 41 draft beers the bar serves will fluctuate, just the way prices do on the stock exchange. The brews are mostly from local brewers, and their prices will increase or decrease at five-minute intervals, depending on the demand for each particular brew.
During that time, software in the bar will record buyers' choices, and those purchases will change the prices of both those beers, and other brews in the same category, such as IPAs. Patrons will be able to observe the price changes on television sets behind the bar.
Adam Stowe, who, along with Nick Broerman and brothers Pat and Nick Daffin, owns Queen City Exchange, gives an example of how the system works. If 10 patrons order the same beer, its price will increase, while a similar beer that is not as popular will drop the same amount in price. Stowe believes the changing prices will encourage customers to try beers they might not have drunk before. Prices will be fixed after 9:00 pm.
Companies like these can benefit by distributing Flyers inviting people to visit the establishment.
Get a Free Quote for Flyers
