Iona University in New Rochelle has created an Advanced Certificate in Marketing Analytics in response to the demand from companies to analyze consumer behavior, identify trends, and better measure the performance of their marketing campaigns.
This program covers marketing models, marketing research methods, and related techniques that can be applied to various aspects of marketing. Students with this certificate will be able to leverage emerging technologies in analytics to enhance marketing efforts and be more competitive.
Objectives of the program include being able to apply analytical techniques and tools to manage promotions, sales, and other marketing functions; to present recommendations for marketing strategies; and to develop strategies driven by data to improve marketing performance. Students in this program will also be able to integrate their coursework into a degree program such as an MBA with a concentration in business analytics, marketing, or another related field.
Brochure printing can be used by such universities to provide more information about courses, requirements, credits, and other details about their programs.
Chair and associate professor of the Marketing and International Business Department in the LaPenta School of Business, Eric Hamerman, Ph.D., said that companies now have more data than ever before and marketing analytics enables them to improve their marketing efforts by gaining insights from this data, which will help such companies more effectively reach their target customers.
