African American music has had a profound effect on the Kalamazoo community over the years, and an upcoming event is intended to celebrate these contributions with the help of a live concert.
Asamu Johnson and the Associates of the Blues have already begun promoting a July event known as the Black Arts Festival. This concert will be featuring a plethora of unique musical styles performed by local artists. Some of these include pop, funk, soul, and blues. Organizers have also stated that this is a family-friendly celebration, and it will be taking place outdoors if the weather permits.
Although live music will be the predominant theme, attendees can access additional on-site attractions. Food, beverages, retail kiosks, and souvenirs are also slated to be present. More details will be made clear as the date draws closer.
Music festivals set to celebrate specific cultures will frequently turn to a variety of marketing techniques to achieve a balanced advertising approach. Some possible examples include mass flyer printing, creating playbills highlighting the artists expected to perform, and using third-party online ticket vendors.
The Black Arts Festival will be debuting in Kalamazoo on Saturday, July 11. The concert is scheduled to begin at 11 AM within Bronson Park located at 200 South Rose Street. Admission is free, and those who are interested should check its BandsInTown.com listing for updates.
