Service-oriented custom greeting cards
Some of Lowell’s largest employers are healthcare and education, reflecting a broader transition to a service-oriented economy in the city. Lowell General Hospital, which has often ranked as the area’s largest employer, is not only a large source of medical, clinical, and support jobs, but also a leading local provider of healthcare. The University of Massachusetts Lowell and Middlesex Community College, in addition to their faculty, staff, and administrator rosters, have also been known as economic hubs in the city, spurring research activity, workforce development.
Many business in this area are service-oriented, which is why they might rely on custom greeting cards primarily to foster long-term, trust-based relationships. Cards may be sent to patients, families, students, faculty, partners, and vendors to mark occasions such as recoveries, graduations, research milestones, program launches, and years of service. Business specializing in professional services, like housing providers, retailers, restaurants, may emulate this same strategy, using greeting cards to welcome new clients and thank repeat customers. In these communications, rather than promotional language, businesses would select words that prioritize appreciation, support, progress, and shared success.
Communicate with Minuteman Press
Customize your brand’s communications with custom greeting cards in Lowell and us at Minuteman Press.