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What's Happening in Foxborough, MA…

Specialty food store opens in Foxborough area

The Fresh Market, a high-end supermarket that is considered to be the best grocery store in the country, has opened a new location in the Mansfield Crossing Plaza. It is near Route 140 on School Street and easily accessible to interested grocery shoppers in nearby Foxborough.

The Fresh Market is similar to Whole Foods. Bert Rosenbloom, a business professor, said that the target market for this store is educated consumers with high incomes in wealthy neighborhoods.

The store considers itself to be where those looking for custom-cut meats. fresh-cut flowers, premium baked goods, produce that is handpicked, carefully curated offerings for holidays and special occasions, and convenient meals of restaurant quality would go to buy their groceries. The specialties of the store include prepared meals or meal kits for those with little time to cook as well as food brough in from around the world. There is a curator in each department to help shoppers with selecting their items.

Such new stores might turn to local print shops to help promote their brand and attract customers with flyers outlining weekly specials and other such printed materials.

The grocery market in the area is very competitive with a Shaw’s and Stop & Shop off Route 140. There is a Market Basket in South Attleboro and other specialty shops in the area that include Big Y in Easton and Walpole, Trader Joe’s at Patriot Place, and Hannaford’s in Taunton.