The New England Patriots, whose home stadium is in Foxboro, recently announced that they will be teaming up with Dunkin’ Donuts, their new partner, to launch a new program that rewards season ticket holders for their purchases made every day as part of the DD Perks Rewards program.
The program is called Patriots365 and is only available to those who hold season tickets to the Patriots games. Those who either sign up for or use their DD Perks card when making a purchase on qualified items will earn 15 cents for every $1 spent towards a credit to their invoice for the 2016 season.
According to Vice President of Customer Marketing and Strategy for the Patriots, Jessica Gelman, as Patriots Season Ticket Members are loyal to the team every day of the year, the team was looking for a way to add value to their season tickets through something they do daily. As Dunkin’ Donuts is a brand from New England and part of many people’s daily lives, it was a natural fit for DD Perks to be the first partner for Patriots365.
Director of Digital and Loyalty Marketing for Dunkin’ Donuts, Sherrill Kaplan, added that the company is excited about being the inaugural partner of amenities that the Patriots are offering to fans.
Postcard printing can be used by the team for sending out more information about this program to season ticket holders.
