What's Happening in Evanston, IL…

Twelve miles north of Chicago sits the city of Evanston, Illinois, home to Northwestern University. Its close proximity to the ‘Windy City’, as well as its position as a North Shore community on Lake Michigan, makes it a much sought after place to live. As with other North Shore communities, Evanston residents are perceived to be highly educated and successful – attributes that make them savvy shoppers. Competition is high among local businesses, which are all too aware of the economic sway nearby Chicago holds. To gain every advantage they can, local businesses utilize the services of printing companies in Evanston.

Evanston’s initial development hinged on its railroad link with Chicago, and it was the accessibility to Chicago that prompted Evanston being chosen as the site for Northwestern University. Transportation plays as big a role in the success of Evanston today as it did in the past. Commuting to Chicago for work is a simple matter for local residents, and provides both advantages and disadvantages for local businesses. Visiting restaurants in Chicago is very easy, as is shopping; however, many errands such as picking up dry cleaning are more suited to using a car for transportation. Residents accustomed to train travel often prefer to do their driving close to home, which is a boon to the small businesses in the area.

Local businesses seize every opportunity to present themselves to in a positive light to local residents. The wish to be seen as the convenient alternative to dealing with a Chicago based business. The judicious use of printing companies in Evanston gives the local businesspeople a much needed edge that allows them to keep their community thriving.