Norcross company fills two new management positions

Two experts in the area of automotive aftermarket sales have been hired by Alloy Wheel Repair Specialists L.L.C. (AWRS) in Norcross to fill a new pair of key management positions.

Jason Yarborough will be in charge of business relations with the chain’s stores, and Mike Perkins will be director of business development. Business card printing could be used for new positions such as these to increase awareness of how they can help individual stores and their owners and operators.

AWRS considers itself to be the largest full-service alloy wheel replacement and repair company in the world and added that these new positions are important to the success and growth of the company. The company has 166 locations in 46 of the 50 US states.

Yarborough has run a location of the chain since 2055 in Birmingham, Alabama. In his position, he will as a liaison between the stores and AWRS corporate to keep an open dialogue between them and build a positive relationship.

Perkins has spent many years in the tire industry, most recently as vice president of sales for Sentury Tire North America. In his new position, he will generate new initiatives at both the local and national levels to increase revenue for both the local stores and AWRS corporate.

AWRS offers many wheel repair services, such as custom coloring and cosmetic refinishing, along with remanufacturing services for severely damaged wheels.