Spreading the greeting with custom greeting cards
Valley Village’s history goes back to the 1930s when workers from nearby motion picture studios began to build houses in an area that, at the time, was largely made up of orchards and farms. While it has remained residential and centered on the neighborhood, there has evolved a small but vibrant local business community of cafés, restaurants, boutique stores, and smaller service-oriented businesses that cater to everyday needs. Cafés, artisan bakeries, small markets, and casual dining along the corridors of Laurel Canyon Boulevard, Magnolia Drive and nearby Ventura Boulevard reflect the community’s preferences and add to the neighborhood’s approachable, village-like quality in this part of California.
Custom greeting cards would be a low-key but meaningful way for local businesses to establish personal connections. A small grocer selling imported products could design cards incorporating patterns, languages, or holiday themes familiar to its customer base, paying homage to some of the traditions found in the neighborhood. Tucked into Bags during holidays or given out during local events, these cards would transform a standard purchase into one that acknowledges the customer.
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