The Hera Hub in Sorrento Valley is presenting the latest in its series of GURU workshops.
Cause Marketing and Event Fundraising GURU is a seminar and Q&A devoted to helping nonprofits and cause-oriented businesses improve their event organization and publicity.
The event is being led by Renee Zau, Cofounder of DonationMatch and SamplingforGood, which are self-service, online platforms that help companies coordinate donations and free samples for use in community events. Zau has served on more than 50 event committees and has also managed marketing services for Curves centers in the area. She currently also provides consulting for events planning and marketing through the DonationMatch website.
The workshop focuses on improving events and their marketing. For nonprofit groups planning events, it seeks to answer how the flow of an event might be improved, how to maximise funds raised, and how to attract the right guests. In terms of marketing, questions to be discussed will be what to consider when planning a cause-related campaign, what good examples of cause-related campaigns are, and what pitfalls should be avoided in a marketing campaign.
Cause Marketing and Event Fundraising GURU will be held on March 29 from 2:00 pm to 4:00 pm at the Hera Hub of Sorrento Valley located at 4010 Sorrento Valley Blvd. The workshop is free to attend. Anyone interested in more information should visit the website for more information.
