Hodges and Atkinson have been enthusiastic about ale for some time. For two years, the pair have been making a career from their former hobby. They have established Paradigm Brewery in the local area and this has led them to look at watercress, which is grown near Rickmansworth. Promotional Drinkware from Watford could be used to help sell their new beer. Mr Hodges, the chief executive for Paradigm Brewery, told the Watford Observer:
“All our beers have been received fantastically well and we’re filling every pint we can brew at the moment. It’s so great to be doing something we love rather than commuting and travelling, doing things we didn’t really want to be doing and dealing with people we didn’t really like.”
The use of watercress came about as Paradigm Brewery is situated in the vicinity of a farm in Sarratt. The watercress crop has been produced by people in the same family since 1886. It was traditionally sold within Covent Garden. Jon Tyler obtained the relevant land when he inherited it back in 2014. This meant that he was in a position to recommend the use of watercress to Paradigm Brewery.
Organic watercress is converted into a light ale. According to Hodges, the finished article retains a peppery taste.Get a Free Quote for Drinkware