Coventry to host market strategy workshop

  • 2019-10-11
Business Ready, based at the University of Warwick Science Park, will hold a market strategy workshop in the city later this month.

The workshop is designed to help tech-based businesses to develop an effective marketing plan. This begins with market analysis before identifying ideal customers, the basis of future business expansion and concludes with an examination of the design of a marketing mix in support of this growth.

The worship will aims to explain marketing and marketing orientation, examine how to develop a research strategy, explore segmentation and what it entails, look at targeting and identifying customers as well as positioning, inclusive of market branding and lastly, engage in customer journey mapping. The latter involves mapping visually the customer journey to determine the ability to offer more, where service may be weak, and how to identify new product ideas and garner more referrals.

There will be plenty of opportunities to ask questions, obtain relevant information and make useful business contacts. The primary focus here is on developing a customer base which is essential for long term growth.

This event is free and it might be a good idea to bring along some Business Cards to hand out to potential new contacts.

The Market Strategy Workshop will be held between 9am and 12:30pm on Wednesday 23rd October at the Business Innovation Centre in Binley, Coventry.
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