To encourage more visitors from surrounding Ontario communities like Kitchener, Oakville, Niagara Falls and Toronto, Parks Canada will be giving Toronto marketing firm Veritas $395,00 over the next two years to promote itself and its attractions and create general interest in national parks, historic sites and marine conservation areas.
Reviving the flagging brand and encouraging visitors from the Milton area will mean a boost in the printed publications, likely in the form of banner and poster printing advertising local parks, especially to target urban areas and Canadians in the Montreal, Vancouver and Toronto, including the surrounding Toronto areas, like London.
Parks Canada hopes for a 10% increase in the number of visitors by 2015 and also wishes to advertise the fact that Parks Canada exists to new Canadians. The number of Canadians visiting Parks Canada sites as well as other historical sites has fallen 7.5% from 2006 until now.
Apart from the marketing firm’s campaign in the future, other money-making ideas to help support and advertise Parks Canada have taken effect. The department recently announced its own clothing brands with its own beaver logo and plans to market the line over the internet before moving into brick and mortar stores all over Ontario.
The introduction of the clothing brand also creates advertising opportunities for many local Print companies who can work with the company that gets the contract to market the line. The company that gets the contract will get a yearly royalty or cut of wholesale revenue, whichever is greater.
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