The North American recession has caused some companies to dive and others to thrive. One of the thriving ones is a 95 year old legendary Kitchener, ON printing company that is a local community legend. Cober Evolving Solutions is excellent encouragement to struggling Print companies in the vicinity and proves that stationary sales are still thriving, if companies are willing to take a risk and evolve.
Cober first began with an expansion of company office space in 1993, and then in 2010, taking on collapsed Allprint-Ainsworth’s staff and clients. The company then continued to invest in equipment, buildings, human resources and an 80,000 foot plant in Kitchener, ON. The Kitchener, ON Print company also appropriately renamed itself from Cober Printing to Cober Evolving Solutions.
Cober’s story illustrates that there is still a high demand for printing services. Print companies that have successfully defied the recessions seem utilize point of sale very well, have extended business hours for clients, and also a variety of high demand services, such as flyer printings. A printing company’s commitment to meeting all of its clients’ needs, whether it is sending digital email blasts to customers, banner printings or printing digital business card will make it a success. Staying in with cutting edge technology and using technology to meet the evolving needs of target clients are essential to establish a loyal clientele.
The Print industry is an ever-changing one. Cober and other printing company success stories exemplify the importance of Print companies in Kitchener, Ontario and the greater Toronto area to remain in touch with client needs and offer a variety of printing services as well as finishing, distribution and assembly into one neatly packaged service to clients. Clients in turn, should seek out printing companies that are able to specialize in their particular business needs.
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