Print company finally launches its digital division

Digital printers in Surrey may want to be on the lookout for what is going on with Vancouver-based Rhino Print Solutions, a digital printer that can also do postcard printing, among other things. Recently, this West Coast Print company finally launched its digital division, which they christened Rhino Pronto, after weeks of talk to that effect. The event that finally commemorated Rhino Print Solutions’ launching of its digital division was the installation of a digital press that is made by HP, an HP Indigo 5500.

Rhino Print Solutions began operations only as recently as this past September, and because of its strategic, West Coast location, it is able to serve not only Western Canada but also the Seattle area across the border. A privately held company, this digital printer has manufacturing operations in both Vancouver as well as Calgary.

The CEO of Rhino, one David Allan who also serves as president, said printers had to reinvent themselves to be relevant today. The move by Rhino to get into the digital printing sector stemmed from what Rhino thought were attractive opportunities for them in the digital market. Rather than be a traditional printer that also offered digital printing as a secondary service, indicated Allan, Rhino came to the conclusion that going head-to-head with other digital printers was the way to go.

Nearby printers, such as those in the city of Surrey who also dabble in postcard printing, may want to look to Rhino Print Solutions’ move to the digital market as an example of printing company trends in Western Canada. After all, it is a way for a traditional printer to set itself apart from the rest.

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