There are many businesses in Calgary that offer fine business card printing services, but to get a real appreciation of what you see printed on your business card, you should learn about the history of some of the fonts that appear there. Choosing the right type of font can make or break your business card because it can evoke feelings and personal significance in a potential client.
A font can best be thought of as the components of a typeface that include letters, punctuation, numbers and other kinds of symbols. Initially created as cast lead types for use in printing presses, fonts have evolved along with everything else in the modern era by being digitized for use as typefaces in computers.
Historically, the German, Johannes Gutenberg, was the one to invent the first font as part of the first typeface for his movable press. He wanted a font that would make his printed Books appear hand-lettered; thus, his font drew on elements of the popular Gothic blackletter of his day.
Throughout the Middle Ages and into the Renaissance, font styles still popular today—such as Roman and Italic ones—were first developed and put to use. In the 1700s, the French printer named Pierre Fournier le Jeune established the method of measuring typeface. He measured fonts in a point system that is still the same used today. So if you order some business card printing from a shop in Calgary, you may well get to see some of the same fonts used by the medieval printers in Europe.
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