Community to keep lookout for men in pink

  • 2014-12-21
Wearing pink has taken on a new meaning for the waste services team operating in areas around Welshpool, Western Australia.

Each Wednesday, the team employed by the City of Canning will discard its high visibility orange and yellow shirts and replace them with pink and yellow garb.

The move to wear pink has nothing to do with following the latest fashion trends; rather, it represents a common desire by workers to help others in need.

The initiative, dubbed ‘Real Men Wear Pink’, is aimed at raising money to benefit the National Breast Council Foundation.

In so doing, the members of the waste services team are turning to the community for support, with donations being accepted in their vehicles each Wednesday or via the Canning Vale waste transfer station.

The charity fundraiser serves two purposes, according to Canning CEO Lyn Russell, who said it not only raises money for a good cause, but also raises awareness within the community.

She said that through programmes such as the Real Men Wear Pink challenge, men were able to be a part of and contribute to the whole discussion of breast cancer.

According to statistics, a breast cancer diagnosis is received by one in eight women during their lifetime and it can affect anyone, regardless of age, work status, or financial standing.

Flyer printing is among the many options available to the council in spreading the word of the Real Men Wear Pink challenge to residents.