Outdoor advertising is a growing industry

  • 2011-10-09
The importance of outdoor advertising seems to grow year by year; there are more and more places to advertise outside and new techniques which make an entire city ripe for commercialization. In addition to traditional billboards and Posters, it is now possible to wrap an advertisement around a building or a bus. Proof that it is a growing industry comes from the Outdoor Media Association and their MOVE (Measurement of Outdoor Visibility and Exposure) system. According to data gathered by MOVE, outdoor advertising in Perth and nearby suburbs such as Osborne Park has increased its audience by 20%.

The increase in interest for outdoor advertising is great news for those in the graphics industry and those businesses that have their greatest successes with outdoor displays. There are a wide variety of places for outdoor advertising; the side of highways, airports, shopping areas, buses, and railway stations. Arranging for your own outdoor advertising is as easy as calling your local printing company and having them create an outstanding billboard, banner or poster for your campaign.

The MOVE system has been in operation since February 2010 and is available to members of the Outdoor Media Association. It is a web-based tool which measures the audience of outdoor media in 5 of Australia’s largest cities. They judge the effectiveness of advertising in three categories: roadside, retail and transport.

By following their guidelines and findings, you can design an outdoor advertising campaign that will ensure an increase in your business; your local printing company can work with you to design a campaign that will be hard for the public to ignore.
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