The annual Retirement & Lifestyle Expo is quickly coming up and will be held at Caulfield Racecourse in Melbourne. This event is run by Exhibition and Marketing Services who are located in Epping. Those businesses who plan to display at the Expo are busy brochure, flyer and business card printing to hand them out to those who will be attending.
Over 45% of all Australians are over 45 and most are starting to think about how they will live during their retirement years. The Retirement & Lifestyle Expo is the perfect opportunity for those businesses who have services that will be of interest to those over 45. It is a relatively low priced way of direct marketing. You get the chance to discuss your product with those who are interested; they come to you instead of you having to chase them down.
The Retirement & Lifestyle Expo runs from September 9 to September 11 from 10 am to 4 pm each day. Each vendor, service or business will have their own display stand and each is separated by 8 foot walls.
Almost every business in existence today has one or more products or services that appeal to those over 45. Companies who cater exclusively to older adults with products and services such as retirement living and safety aids might seem the better choice to attend such an event. However, every business has something that can appeal to those of any age such as those selling health products or food products. It is all a matter of how you market that product.
