Holidaymakers flock to Melbourne, Victoria
Tourism Victoria has released statistics that claim 80% of visitors never spend a night outside of Melbourne. The city of Melbourne has become a magnet for visitors from overseas. It accounts for nearly half the growth in visitors to Australia over the last decade.
There are two main tourist states in Australia. These are New South Wales and Queensland. Both Sydney and the Gold Coast are well-known for their vibrant nightlife, shopping and spectacular beaches. People who are looking for something a little more low-key often head to Melbourne. This city has good shopping, restaurants, bars and nightclubs. Unfortunately, Melbourne does not have many big tourist attractions.
Businesses that sell tourism related services in Victoria should try to capitalise on the popularity of Melbourne. As the city is lacking in popular attractions, many visitors will be prepared to travel to smaller townships such as Broadmeadows.
An example of a great marketing idea is to create a day trip to a neighbouring region or town. For example, a vineyard could set up a wine tasting that departs from Melbourne. Companies can use printing services to create brochures. These brochures can be placed in hotels and in the offices of travel agents.
While Melbourne is a great city to visit, those who do not want to shop or drink may find it a little dull. Businesses who advertise activities in other areas of Victoria may be able to profit from this. The key to attracting visitors to other townships is launching a targeted marketing campaign.
There are two main tourist states in Australia. These are New South Wales and Queensland. Both Sydney and the Gold Coast are well-known for their vibrant nightlife, shopping and spectacular beaches. People who are looking for something a little more low-key often head to Melbourne. This city has good shopping, restaurants, bars and nightclubs. Unfortunately, Melbourne does not have many big tourist attractions.
Businesses that sell tourism related services in Victoria should try to capitalise on the popularity of Melbourne. As the city is lacking in popular attractions, many visitors will be prepared to travel to smaller townships such as Broadmeadows.
An example of a great marketing idea is to create a day trip to a neighbouring region or town. For example, a vineyard could set up a wine tasting that departs from Melbourne. Companies can use printing services to create brochures. These brochures can be placed in hotels and in the offices of travel agents.
While Melbourne is a great city to visit, those who do not want to shop or drink may find it a little dull. Businesses who advertise activities in other areas of Victoria may be able to profit from this. The key to attracting visitors to other townships is launching a targeted marketing campaign.