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What's Happening in New Berlin, WI…

Tech company breaks mold with new CEO choice

A company based in New Berlin has just revealed its new CEO.

The new CEO and president of AbsorbTech is the first person outside of the founding family to occupy this position in the company's more than 90-year existence.

The new CEO, Craig Bald, took over after serving as the company's CFO for 14 years, during which time he played a crucial role in the execution of the company's Strategic Plan and as a member of its senior leadership team. The board cited his thorough knowledge of the industry and his dedication to ITU's core principles as reasons for him being an excellent candidate. It is common for executives to have new business cards printed when starting a new role.

When asked about his new appointment, Bald commented:



“I’m honored to follow Jim [Leef, former president and CEO]’s lead and build on the strong foundation that he and the Leef family have set for the company. I look forward to driving continued growth and expanding the sustainable business practices, innovations, and values that make us a trusted partner and industry leader.”




Jim Leef is now the board's Executive Chairman. He reflected on his 30 year tenure as CEO of the corporation by pointing how out how grateful he was for all of the support he received from his family and the company’s employees.