BCP sees the signs and gives the OK
The Brookfield Plan Commission (BCP) has chosen not to override a decision by aldermen allowing signage that exceeds city size restrictions for The Corridor.
The BCP listened as dozens of residents voiced their concerns about the proposed 25-foot sign the developer, Irgens, plans to erect. One issue was the proposed monument sign for the development's entrance at the intersection of Golf Parkway and North Calhoun Road, which exceeds the maximum height for signs by five feet.
The Problocki Sign Co. was also on hand to address the BCP at its recent meeting. Representatives from the signage company presented examples of other nearby signs that were also higher than the city’s code allowed, including the 35-foot Fountain Square sign and the 42-foot sign for Brookfield Fashion Center.
David Arnold, executive vice president for Irgens, contended that the size of his development demanded an impressive sign. Additionally, arbitrarily reducing the sign’s size could throw the entire design concept off. This, he claimed could make it appear to be inconsistent for the area and thereby of lesser significance than other local signs that had been approved.
With many local councils having maximum size restrictions in place, this is just one thing that promoters need to consider before they head to professional sign and banner printing companies with their design in hand.
The BCP listened as dozens of residents voiced their concerns about the proposed 25-foot sign the developer, Irgens, plans to erect. One issue was the proposed monument sign for the development's entrance at the intersection of Golf Parkway and North Calhoun Road, which exceeds the maximum height for signs by five feet.
The Problocki Sign Co. was also on hand to address the BCP at its recent meeting. Representatives from the signage company presented examples of other nearby signs that were also higher than the city’s code allowed, including the 35-foot Fountain Square sign and the 42-foot sign for Brookfield Fashion Center.
David Arnold, executive vice president for Irgens, contended that the size of his development demanded an impressive sign. Additionally, arbitrarily reducing the sign’s size could throw the entire design concept off. This, he claimed could make it appear to be inconsistent for the area and thereby of lesser significance than other local signs that had been approved.
With many local councils having maximum size restrictions in place, this is just one thing that promoters need to consider before they head to professional sign and banner printing companies with their design in hand.