What's Happening in Tacoma, WA…

A new concept store is now opened and being tested by Kohl’s in Tacoma.

Such new concept stores can be advertised throughout a city with new Promotional Products.

The store spans 35,000 square feet and is smaller than its typical stores. Its features include open and clean sightlines, more mannequins, and a new and improved area for pickup services. Checkout stations are off to the side so customers can better see the merchandise as they walk into the store.

Michelle Gass, CDEO, pointed out that the mannequins come in different sizes and have a variety of skin tones to highlight inclusion and diversity. Mannequin vignettes are used throughout the store to tell stories, inspire customers, and provide easier and more convenient shopping.

Gass added that the flow in the store is also different, making alternative use of the walls and space to take advantage of opportunities for storytelling and inspiration. He noted that brands are now mixed to provide solutions for customers, rather than trying to promote specific brands. There is a discovery area that features emerging brands with led by a diverse range of founders, and an outdoor lifestyle hallway with products from multiple brands.

The store in Tacoma also offers an edited version of Kohls’ and other national brands, with offerings tailored to the customers based on data and analytics gathered from customer purchasing trends.
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