Earlier in July, the World Trade Center Tacoma organized a Pacific Northwest China Trade Summit, which lasted for two days, and focused on providing investors and delegates from China with business opportunities in the region, with wine proving to be a key point of interest.
Evolving interest in wines from the South Sound region of Washington is nothing new, but the location of the newest source of interest is. As southern China’s interest in boutique wines increases, the South Sound’s smallest wineries are working to meet the demand
According to the Business Examiner, what distinguishes the relationship local businesses have with South China is the relationship between the World Trade Center Tacoma, and the city’s sister city, Fuzhou
Lakewood’s Stina’s Cellar has been the winery at the forefront of the expansion; its exports to China began in 2009. Following suit was Hoodsport Winery of Mason County, which sent 200 cases of wine in 2011. Ginkgo Forest Winery, which maintains a tasting room in Tacoma, is now investigating opportunities to export its own wines to this new market.
Annie Malik, Hoodsport Winery’s business development coordinator, told the Business Examiner that the Packaging for the wines has been a topic of much discussion, with existing customers suggesting that the bottle or the label should be subtly changed to better cater to the market in China. This suggests that the wineries may soon need to consider label and business card printing customized for this new market.Get a Free Quote for Packaging
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