The corporation employs approximately 250 workers. It may elect to use Print companies in Tacoma to help alter its brand.
The decision to implement the change in corporate branding was made in the aftermath of an extension period of consultation. This was carried out on an informal basis, and many community members suggested that the old name did not sum up what the organization has been attempting to achieve.
Dr. John Aitchison, the scientific director of the center, has told the Puget Sound Business Journal:
“The goal is to raise public awareness of our mission. It’s arguable whether the old name served that purpose well.”
Back in 1976, the organization was launched as the Seattle Biomedical Research Institute. Seattle BioMed was a truncated version of the former name.
A degree of concern has been expressed that the fresh name lacks distinctiveness in a region where competing organizations have similar titles. The worry is that CIDR may not stand out next to brands like the Center for Global Infectious Disease Research or Seattle's Infectious Disease Research Institute. The potential problem is arguably compounded by the impression that the different institutions may be engaged in similar activities.
However, Dr. Aitchison has made it apparent that this is not a difficulty from his perspective. He has been clear that CIDR does work which is not the same as that performed elsewhere. This has included cooperation with the Bill & Melinda Gates Foundation in relation to malaria.Get a Free Quote for Print