The path to small business success can sometimes be a bumpy one, with marketing an important piece of the puzzle. A Plano class later this year is providing a crash course in how an enterprise can promote itself to the world.
A full slate of topics in on the slate for discussion during the session, and these will be focused on a small business perspective. Both traditional and online marketing will be included, and when they leave, the hope is that each of the learners will be better able to market their business.
The workshop will open with a discussion of marketing basics and the importance of creating awareness about a business’s products or services among potential customers, and the general public as well. They will learn how to develop a actionable promotional plan, create a budget, utilize online advertising and search engine optimization (SEO) techniques, and use social media effectively.
No matter what sort of marketing plan a company develops, a local printing services provider will be able to help. It can also offer advice and other assistance, keeping a customer's budget and other considerations in mind.
This opportunity for Plano’s small business community to find out how they can promote themselves to both current and potential customers has been scheduled for August 27, September 25, and October 22. There is no fee to register.
