Change customer behavior with custom greeting cards
McAllen is a major economic hub in the Rio Grande Valley. Supported by robust regional trade, international commerce due to its position on the U.S.–Mexico border, and a diversified economy with several industries contributing to employment and steady growth, retail trade is among the most visible and active of these as the city has long been a regional shopping mecca for people across the Rio Grande Valley. McAllen, in fact, draws shoppers from Mexico to this Texas region for its unique blend of retail centers, local boutiques, and big-box shopping malls.
Businesses based in or around this city would use custom greeting cards in very specific ways directly tied to sales cycles and desired customer behaviors. Trade- or service-oriented companies may mail cards to confirm a completed project, renewal, or end-of-year partnership, for example. This use would view the cards as a soft-touch follow-up to provide assurance in a non-sales manner. Timing of distribution would likely coincide with major business events rather than mass mailings.
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