The Dallas Cowboys are opening one of their trademark fitness centers, Cowboys Fit, in downtown Dallas at the AT&T Discovery District.
The 20,000-square-foot center, which will carry the ungainly moniker “Cowboy Fit at the AT&T Discovery District”, will be the third location for the Cowboys Fit franchise. Opening this winter, the new fitness center will offer boutique-style classes with a training staff while addressing all facets of health and fitness in one building.
The AT&T Discovery District is the company headquarters campus and Cowboys Fit will join a beer garden, food hall and a high-tech ritzy outdoor plaza already on site.
Membership at Cowboys Fit provides guests with cardio, resistance and strength machines identical to those used in the team training rooms of the Dallas Cowboys. Other amenities include group fitness classes that will include circuit training, cardio, barre and yoga and the option to buy exclusive merchandise available only to members.
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The downtown location will be the third Cowboy Fit. In Frisco at the Star was where the first location opened; the second opened in Plano. Membership cost at the Plano site is $50 per month. The cost in Frisco is higher, $88 per month, probably due to the potential opportunity of running into team members. The rates for downtown Dallas will likely fall in between these two.
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