October is National Breast Cancer Awareness month. In honor of the month, and in an attempt to raise funds for and awareness of breast cancer research, CONRIC PR and Marketing, is launching its first-ever Drink Pink Campaign.
So far, 16 restaurants in the Cape Coral area have agreed to participate in the campaign.
Restaurants that decide to join in a local or national fundraising campaign can use printing services to highlight the menu and beverage options they are offering as part of the program.
As part of the program, restaurants are encouraged to create a special ‘Drink Pink’ beverage or cocktail. Participating restaurants will then donate at least 10% of the proceeds from the signature drinks to the nonprofit organizations the campaign is supporting.
CONRIC PR and Marketing choose several small nonprofits that are local to the area. The agency chose the organizations because they are more likely to support local patients and might not receive the funding more well-known, national groups might. Organizations in the campaign include Partners for Breast Cancer Care, From Our Hearts, Cancer of Alliance of Naples, and Bosom Buddies Breast Cancer Support.
Participating restaurants are welcome to donate their proceeds to one or more of the organizations. The PR agency just asks that restaurants let it know which groups they donate to and the amount of the donations.
Customers are encouraged to get involved in the campaign by ordering one of the special drinks, taking a picture themselves with it, and sharing the picture on social media with the hashtag #DRINKPINK.
