Postcard Printing in Riverside
Postcard printing in Riverside, California, helps merchants here advertise their goods and services. Riverside takes its name from its location on the Santa Ana River, and is the birthplace of the California citrus industry. It serves as a backdrop for many Hollywood productions.
Although we think of postcards as souvenirs of vacations, they have been used for the purpose of advertising for hundreds of years. London merchants in the early 17th Century passed out what were called ‘trade cards’ to advertise their shops and the wares they sold. The idea of using postcards as advertising continues into the present.
Postcards work well because the artwork makes them inviting; people want to know what the message is and how it relates to the image. The small space forces the merchant to craft a message that highlights precisely what they want to say. This puts all the information at the readers’ fingertips, and makes it easy for them to grasp the message quickly.
Postcards are also a good advertising medium because they are relatively inexpensive to print. A merchant who uses cards can change advertising campaigns several times in a year, but if they choose to send a long sales letter, they may only be able to send it out once or twice in the same period.
Business-savvy merchants may also choose to send postcards to selected customers to commemorate a special day, like a birthday or anniversary. Sending cards in this way builds goodwill and encourages the patron to return to the store.
Postcard printing in Riverside gives businesses in this inland city a tested way to advertise to customers, old and new.
Although we think of postcards as souvenirs of vacations, they have been used for the purpose of advertising for hundreds of years. London merchants in the early 17th Century passed out what were called ‘trade cards’ to advertise their shops and the wares they sold. The idea of using postcards as advertising continues into the present.
Postcards work well because the artwork makes them inviting; people want to know what the message is and how it relates to the image. The small space forces the merchant to craft a message that highlights precisely what they want to say. This puts all the information at the readers’ fingertips, and makes it easy for them to grasp the message quickly.
Postcards are also a good advertising medium because they are relatively inexpensive to print. A merchant who uses cards can change advertising campaigns several times in a year, but if they choose to send a long sales letter, they may only be able to send it out once or twice in the same period.
Business-savvy merchants may also choose to send postcards to selected customers to commemorate a special day, like a birthday or anniversary. Sending cards in this way builds goodwill and encourages the patron to return to the store.
Postcard printing in Riverside gives businesses in this inland city a tested way to advertise to customers, old and new.