Lake Forest taco eatery introduces new products and services

  • 2019-05-22
Del Taco, based in Lake Forest, recently introduced the Beyond Taco to attract customers back to its restaurants.

There are two types of the taco—the regular Beyond Taco and the Beyond Avocado Taco—both of which are plant-based. Beyond Meat comprises the taco and has a taste similar to that found in regular tacos. Its cost is only $1 more than its signature taco and the company has said that it now accounts for 6% of the company’s sales.

CEO John Cappasola expressed his happiness about the launch of this new menu item. He says many new people are now coming into the restaurants, as well as return customers who want to try it out. The company feels it is a great opportunity from the standpoint of the customer.

He added that introduction of the Beyond Taco greatly increased the online presence of the restaurant. Print shops are also often used to generate interest in such new products.

In addition to the Beyond Taco, Del Taco has added other products and services to attract customers. Most of its locations offer delivery services with Grubhub, with plans to also offer Door Dash and Postmates later this year. Fresh Faves Boxes with two or three entrees, a drink, and fries were also introduced for those customers looking for additional value and variety.



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