The plan is to make use of a derelict space in the vicinity of the A45. The site is located in the district of Yardley, but full colour printing in South Birmingham could be used for promotional purposes should the possible store get the green light.
With a planning application submitted to the relevant local authority, the consultancy firm Phil Jones Associates has released a statement that, according to the Birmingham Post, reads:
“The majority of the site has been redundant for over ten years, with the remaining small amount of industrial use on site closing approximately 18 to 24 months ago. The proposed development will significantly improve this derelict site.”
In addition to the desire to move ahead with the building of the store, the plan includes the intention of constructing over 20 houses. The new retail site could also benefit from the provision of over 100 parking spaces.
Lidl already has an array of stores operating in the Birmingham region, including retail outlets at Sutton Coldfield, Erdington and West Bromwich. The retailer also showed its appetite for continued expansion within Birmingham during 2014, when it produced a plan to demolish one of its outlets with a view to replacing it with a larger structure.