Developers originally wanted to build a trio of tower blocks containing over 350 apartments. As this plan did not get the necessary green light from the planning committee of Reading Borough Council (RBC), Lochailort Reading changed their strategy. The firm now aspires to build about 300 flats. If RBC gives their approval, Lochailort Reading could use printing services within Reading to promote their initiative.
The managing director at Lochailort Reading, Hugo Haig, told Get Reading:
“We have gone through a detailed design-led process, consulting widely and working extensively with Reading Borough Council to achieve a carefully considered scheme which addresses concerns raised about the previous Swan Heights proposal.”
A consultation with the public will get their response to the fresh proposals. An exhibition at the town hall will be used to facilitate this process.
The new vision is not simply about standard apartment construction. The idea is that the flats will be built with gardens and car parking as part of the mix. It has been announced that a variety of apartments could be created, with the development catering for different housing needs.
The initial scheme did generate considerable local opposition. Discontent focused on the perceived inappropriateness of a design that did not appear to fit well with the existing skyline of Reading.