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What's Happening in Manchester, England…

Variable Data Printing in Manchester

Manchester is a vibrant city that attracts visitors from all over the country. The National Football Museum is a particular highlight, with its exhibits detailing all aspects of the sport’s history. The Imperial War Museum North is also popular for its interactive and educational displays. Local businesses use variable data printing in Manchester to better communicate. At Minuteman Press, we provide all forms of printing.

Variable data printing is used in Manchester to enable local brands to personalise their communications to their client-base. By sending out letters, invitations or brochures which are personally addressed to the recipient, and which reflect their interests and purchasing history, communications are more likely to engage the recipient and to encourage them to follow up with that brand.

Various levels of personalisation are available for personalised data printing. At a basic level, it is possible to alter communications based on post code or gender as well as name and address. At a more detailed level, personalisation which identifies customers’ interests is possible. More complex personalisation in which images are amended or bespoke offers are promoted enhance the efficacy of variable data printing even more.

It is easy to use variable data printing in Manchester to good effect with the right team behind you. At Minuteman Press, we are that team. Get in touch to get your project started.