Pupils get set to go back to school in style

  • 2012-09-02
Pupils throughout the UK are getting ready to go back to school in style thanks to a number of offers on school uniforms.

The high streets and retailers of Great Britain have been ablaze with bright, eye-catching Posters and point of sale advertising promotions on school uniforms.

A recent report in retail journal Retail Week valued the back to school market to be worth around £350m each year to UK retailers.

In recent economic times, parents have become notably more conservative in their spending habits and so companies are having to work harder to entice people to spend money on things like school uniforms.

One way that companies are encouraging customers to spend is by using attractive point of sale – also known as pos – to showcase their latest offers. Print companies are often called upon to help with pos printing.

Based in Lutterworth and operating in numerous locations across the UK, George Clothing is one of the leading school uniform retailers in the country, alongside big players like Marks & Spencer. George Clothing sells its wears mainly via Asda supermarkets, these being a convenient place for busy mums and dads to pick up new school uniforms for their children. George Clothing often runs promotions on children's school uniform and the communication of this, via advertising campaigns and printed pos, is vital to the success of the company.

George has supported its 2012 back to school campaign with a TV advertisement slot promoting the new range.
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