Following a review of its marketing literature, tyre manufacturer Bridgestone has taken the decision to simplify all of the leaflets and Posters that it produces, making the benefits of each of the tyres clear to customers.
Dan Woodward is a trade marketing executive for Bridgestone. He commented on the fact that the company had commissioned some independent research into how customers of Bridgestone perceived the old marketing materials. Woodward said:
“The independent research confirmed a number of things to us. UK consumers were uncomfortable with the current information available from a number of tyre manufacturers. They felt the language was either too technical or vague and lacked any real meaning. What the consumers really wanted was clear and simple product information which would assist them in selecting the best product for their needs.”
The findings of the research have now been addressed, with simpler versions of Bridgestone's Posters and Flyers now being distributed. Many tyre and automotive retailers around the UK sell Bridgestone tyres and so use any literature that can help them to increase their sales.
For example, Britannia Tyres in Coventry is a reseller of Bridgestone tyres and its customers will benefit from this new marketing material, created using poster and flyer printing. Coventry's Britannia Tyres also communicates offerings via its website.Get a Free Quote for Flyers Get a Free Quote for Posters