Newspaper The Windsor Star is pushing ahead with its plans to publish a digital edition. However, this does not mean the death knell for the physical newspaper - it is being repositioned as the 'premium' version of the paper. The Windsor Star has been redesigning both its paper layout as well as restructuring its newsroom into an online multimedia centre.
The established Print company’s most recent appointment in this direction is through the appointment of Marty Beneteau, replacing retired editor in chief Jim Venney. Beneteau will now assume the role of publisher and editor in chief, and will bring the Windsor Star into the final phase of its branching out into the digital format.
The Windsor Star hopes to expand its list of online contributors, and also include links to social media in its digitalization process. The newspaper is trying to expand its audience to better target younger readers. The newspaper reminds its readers though, that its digital futuristic orientation will in no way deteriorate the quality of its printed product, which will continue to offer premium news stories in Print.
The Windsor Star has been a media giant in south-western Ontario market. Benetau’s role holds high expectations for Windsor, Ontario’s established Print company. Beneteau brings with him a wealth of talent that includes investigative project awards, as well as the highly esteemed National Journalism Award in 1997. Despite the company’s digitalization movement, the Windsor Star still remains highly devoted to providing high quality printed news to dedicated paper readers, and printing companies in Windsor will be on hand to provide them with this premium format.
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