Direct Marketing IQ and Polaris Direct have teamed up to present a one-hour webinar at the end of October to educate marketers in Windsor on Direct Mail formats that are working. Award-winning designer and direct marketing expert Patrick Fultz of the DM Creative Group in Port Chester, New York and Wilde Agency creative chief Nancy Harhut, winner of over 150 awards for excellence in direct marketing, are preparing an intense hour-long presentation of eye-catching, results-oriented Direct Mail formats that are getting attention in the marketplace.
Information presented will include types of Envelopes that grab consumer’s attention, vocabulary tips and words that stimulate action, types and sizes of fonts that draw consumers in plus useful tidbits on stickers, pull tabs and other engaging tricks of the trade that produce results.
Fultz and Harhut will touch on Direct Mail best practices, which include the “offer”, or the key message in Direct Mail pieces – the make-or-break information that will make the consumer jump into action or throw the Direct Mail piece in the trash.
The webinar promises to help marketing teams produce cutting edge Direct Mail Flyers with effective use of colour, photography, headlines, illustration and typography, revolutionizing the flyer printing industry.
This event, scheduled for Thursday, October 28, 2010 at 2:00 p.m. Windsor time, is presented by the Target Marketing Group and will be hosted online by Ethan Boldt, chief content manager of Direct Marketing IQ. The event should be essential for those offering Direct Mail and flyer printing services in Windsor and the surrounding area.
Get a Free Quote for Flyers Get a Free Quote for Envelopes Get a Free Quote for Direct Mail
