What's Happening in Toronto, ON…

Companies have to learn how to engage their potential customers; they need to get them interested in their brand and they need to have the loyalty of their customers. While many of the traditional marketing ways still work, such as brochure and flyer printing, companies also need to find alternative ways to win new business.

One way to spread your brand is by holding special events which will in turn receive attention through new media such as social networking sites or Twitter. By holding a special event you can build excitement about and interest in your brand.

One event that will help you learn all about engagement marketing will be the 2011 Engagement and Experiential Marketing Conference. The one-day conference will be held at the Eglinton Grand in Toronto on September 27 from 8 am to 5 pm. This conference will teach you how best to spread your message and show why the best way to gain business is to “talk with them, not at them.” The conference costs $425 to attend which includes breakfast, breaks, lunch and a cocktail reception. There will be many chances to network with other business professionals.

Engagement, or experiential marketing encourages you to seek out participation by potential customers through live events, blogs, social networks, webcasts and email. These live events can be a cocktail party where you give out samples of your products, they can be art shows sponsored by you, or exciting outdoor events where you demonstrate your products. The choices really are endless and they can only help your business.