What's Happening in Toronto, ON…

The CMA Direct Marketing Conference will take place on September 21 at the Westin Harbour Castle in Toronto. The theme of this year’s conference is Building a Relationship with Customer 2.0. Marketing strategies have changed with the advent of the Internet; this conference will help business owners get up to speed on how best to grow their business with the help of today’s technology. Traditional ways of marketing such as brochure and flyer printing and distribution are still viable but it is now necessary for a business also to have an online presence.

The CMA conference, presented by the Canadian Marketing Association, will teach business people learn how to build customer loyalty, how to improve customer service and how to address privacy issues and concerns that their customer’s might have. It will also give those in attendance information on how to manage the data, insight and knowledge that they may have gained through a marketing campaign.

The agenda for the day will feature opening remarks from both of the co-chairs; Susan Moore of Wunderman and Scott Pinkey of Proximity Canada followed by several speakers on direct marketing and business topic including the followings,:

• UnMarketing - Stop Marketing. Start Engaging
• Banking Beyond the Numbers
• Know Thy Customer: How Customer Intelligence Becomes A Strategic Asset
• Mining contact center calls and interactions to improve customer experience
• Connecting Canadians: How Customers are Engaging with
Brands in the Social Web
• Winning customer loyalty from the passenger seat!
• 'Channel'ing the Consumer: A Marketer’s Guide to Understanding Consumer Behaviour and Preferences
• Examining the Impact of mobile and social media engagement on monetary Transaction Frequency and Loyalty and Measurable Results

The conference should provide a great opportunity to discover how online marketing can enhance more traditional marketing.